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Athletic Directory Division International Association of Sports (Addias)
1. Define Your Brand:
Before approaching potential sponsors, define your personal brand. What do you stand
for? What are your values, goals, and aspirations? What makes you unique and appealing
to sponsors?
2. Build Your Presence:
Develop a strong online presence through social media platforms, a professional
website, and relevant content.
Showcase your skills, achievements, and personality through photos, videos, and written
content.
Engage with your audience regularly and build a community around your brand.
3. Identify Potential Sponsors:
Research companies that align with your brand, values, and target audience.
Look for companies that have sponsored similar athletes or individuals in your field.
Consider both local and national companies, as well as those within your niche market.
Sponsorship
Guide