Addias.com (North America)

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7. Negotiate Terms: Be prepared to negotiate terms and terms of the sponsorship agreement. Clearly define expectations, deliverables, and the duration of the sponsorship. Discuss compensation, whether it's financial support, product endorsements, or other forms of support. 8. Fulfill Your Obligations: Once you've secured sponsorship, fulfill your obligations to the best of your ability. Deliver on any agreed-upon promotional activities, such as social media posts, appearances, or endorsements. Maintain open communication with your sponsor and provide regular updates on your progress and achievements. 9. Evaluate and Adjust: Continuously evaluate the effectiveness of the sponsorship and adjust your approach as needed. Measure the impact of the sponsorship on your brand awareness, audience engagement, and overall success. Solicit feedback from your sponsor and make any necessary improvements to maximize the partnership.

Sponsorship Guide